I&M Bank Launches ‘NI BURE KABISA’ Campaign, offering Unlimited Free Bank-to-Mobile Wallet transfers for its retail customers
Dar es Salaam, 3rd March 2025 – I&M Bank has officially launched the ‘NI BURE KABISAAAA’ campaign, positioning itself as the only bank in Tanzania to offer unlimited free transfers from I&M Bank accounts to mobile wallets. This initiative underscores the bank’s commitment to enhancing digital banking convenience while making payments affordable for our customers.
With ‘NI BURE KABISA’, I&M Bank customers can seamlessly transfer funds to all major mobile money platforms—M-Pesa, Tigo Pesa (Mixx by Yas), Airtel Money, HaloPesa, and others—at zero cost, reinforcing the bank’s mission to provide innovative, customer-centric financial solutions.
Speaking at the launch event, Mr. Zahid Mustafa, CEO of I&M Bank, stated: “High charges and fees remain a challenge in banking. Bank-to-wallet transfers cost can go upto TZS 12,000 per transaction. Through this proposition, customers will now enjoy significant savings on their daily transactions.”
Speaking at the event, Mr. Simon Gachahi, Head of Retail & Digital Banking, emphasised
Today we introduce to you Moja Biashara & Zaidi Biashara accounts targeting SME customers (non-salaried). The I&M Biashara Accounts are designed to add value for SMEs and salaried customers by eliminating high Bank-to-Mobile wallet transfer costs when making payments via our digital channels. This initiative is driven by direct customer feedback gathered through engagements over the past few months.
The ‘NI BURE KABISA’ campaign is set to benefit individuals and businesses alike, providing a convenient and cost-effective way to send money instantly across Tanzania.
Ms. Zainab Maalim, Head of Digital Lending, Marketing & Communication, noted that in addition to a digital and out-of-home strategy for the campaign, I&M Bank will be on the streets of Dar es Salaam, Mwanza, Arusha, Moshi and other localities through their Mchakamchaka activations and a partnership with Meena Ally as the campaign ambassador to support educate SME’s about our solutions and assist them in opening accounts with us.”
