Digitizing the Banking Industry in a Fast-Moving World

The banking industry has faced the fastest transition, jumping head first into the unchartered waters of the digital world. Who would have thought that the Covid-19 pandemic would stream roll every aspect of life into embracing digital skills and services, but here we are now; much wiser and better as we horn in our skills to ensure that our bank throws that essential life line to our customers keeping them afloat in ever changing times.

Digital Banking Services

If someone had told you that in 2022 we would have almost phased out the busy bank halls and queues and embraced faster more efficient technology, you would not have believed it. Not every bad thing is bad for you. On the contrary, the challenges we have faced in the past 3 years have taught us to be resilient, adaptable and welcoming of the technology around us.

Mobile money, digital cards, electronic signature, secure online document wallets, free cash transfers and convenience, the last one rings true. We have moved with the changing times to ensure that our customers experience convenience in banking. One no longer needs to come to the bank for a meeting, not with many platforms offering online meetings, face time, chats and conference calls. The world is your oyster, you just have to define your ceiling to see it.

Is the world ready for this transformation?

The new normal is nothing like what we are used to. The sudden catastrophic events like the Covid-19 pandemic, sudden stock market crashes, the Russia-Ukraine war and generally political instability have created a heightened consumer demand for digital services. We live in a world where you can operate your life without leaving the comfort of your home and this must, one hundred percent be entirely facilitated by the banking industry. Good out of the bad? well this time, yes.

Technology, innovation and new ideas have been born and with that our customer numbers have grown while we work day and night to ensure that they are safe within our digital platforms. The switch to mobile and digital banking has become the single most embraced strategy since the beginning of modern banking, and much more awaits us ahead. No matter where you are around the globe, in lockdown, at home, on a hike so long as you have access to the internet and a mobile device, there are no limitations, you can access your financial services at the click of a button.

Have we mentioned authorizing transactions by facial recognition and fingerprint scanners? Digital banking is here to stay, what we need to do is research and innovate to protect our customers as we navigate through this journey together.

I&M and the Digital Frontier

I&M has launched an extensive shift to digital services aimed at making our clients lives easy. What’s better than your own personal online banking platform, 24-hour online teller support, online loans access and repayments and most of all our best and trusted Global credit and debit Cards?

The uncertainty in the current times requires an excellent partner and I&M is determined to walk with you every step of the way through innovation, research and development until we are in sync with all our customer needs.

Digitizing essential Services (I&M On The Go)

Providing online banking for fast, accurate and easy service delivery, easy mobile payments, access to loans that allow people to access bank services from anywhere. We do not have to run into the bank and fill excessive paperwork for anything as it's all in one package, the I&M On The Go mobile App and Web, where you can carry out bank transactions from the comfort of your house.

Introduction of the new I&M Debit and Credit Mastercard

If Covid, wars and sudden disasters have taught us anything, it’s the power of an excellent bank card that’s global and easy to access. With 24-hour online customer care, we are able to authorize payments, transfer and even give access to urgent finances where needed. You have it all in your hands wherever you go. I haven’t even mentioned the benefits of using these cards. I&M bank offers some of the best debitprepaid and credit cards that are widely accepted in Kenya and beyond.

We create financial solutions with our customers’ needs in mind. Trust us as we navigate this digital journey together, because we are on your side.

5 Simple ways to save money

Saving money for a rainy day is a necessary practice that most people know they should, yet they find it hard to do. Sometimes the hardest thing about saving money is just getting started. Today I have a step-by-step guide that can help you develop a simple and realistic strategy, so that you can save for all your short- and long-term goals.

  • Record your expenses

The first step to start saving money is figuring out how much you spend. Keep track of all your expenses—that means every coffee, household item and cash tip as well as regular monthly bills. Record your expenses whichever way that you find easy to do. Grab a pencil and paper, a simple spreadsheet or a free online spending tracker or app. Once you have your data, organize the numbers by categories, such as gas, groceries and mortgage, and total each amount. Use your bank statements to make sure you’ve included everything.

  • Include saving in your budget

Now that you know what you spend in a month, you can begin to create a budget. Your budget should show what your expenses are relative to your income, so that you can plan your spending and limit overspending. Be sure to factor in expenses that occur regularly but not every month, such as car maintenance. Include a savings category in your budget and aim to save an amount that initially feels comfortable to you. Plan on eventually increasing your savings by up to 15 to 20 percent of your income.

  • Find ways to cut spending

If you can’t save as much as you’d like, it might be time to cut back on expenses. Identify nonessentials, such as entertainment and dining out, that you can spend less on. Look for ways to save on your fixed monthly expenses, such as entertainment or cell phone plan, as well. Other ideas for trimming everyday expenses include:

  1. Search for free activities: Use resources, such as community event listings, to find free or low-cost entertainment.
  2. Review recurring charges: Cancel subscriptions and memberships you don’t use—especially if they renew automatically.
  3. Examine the cost of eating out vs. cooking at home: Plan to eat most of your meals at home, and research local restaurant deals for nights that you want to treat yourself.
  4. Wait before you buy: When tempted by a nonessential purchase, wait a few days. You may realize the item was something you wanted rather than needed—and you can develop a plan to save for it.
  • Set savings goals

One of the best ways to save money is to set a goal. Start by thinking about what you might want to save for—both in the short term (one to three years) and the long term (four or more years). Then estimate how much money you’ll need and how long it might take you to save it.

  • Determine your financial priorities

After your expenses and income, your goals are likely to have the biggest impact on how you allocate your savings. For example, if you know you’re going to need to replace your car in the near future, you could start putting away money for one now. But be sure to remember long-term goals—it’s important that planning for retirement doesn’t take a back seat to shorter-term needs. Learning how to prioritise your savings goals can give you a clear idea of how to allocate your savings.

As I conclude, review your budget and check your progress every month. That will help you not only stick to your personal savings plan, but also identify and fix problems quickly. Understanding how to save money may even inspire you to find more ways to save and hit your goals faster.

Reputational Risk

We all want to be perceived in a certain way by those around us. That affects how we present ourselves to others and how we carry ourselves when we are around them. This is because we understand the importance of creating a good perception about ourselves that ensures we have a good reputation.

When it comes to business, it is not any different…Every business has a brand persona and that determines how it operates which eventually creates a certain perception about it. A good reputation is good for business, a bad one, can be crippling. It is therefore very important for stakeholders to create and maintain a good brand reputation.

Reputational risk is a threat to the positive perception others may have about your brand in general, a product or service you offer. Reputational risk can be categorised into:

  • Direct risk: This is as a result of a company's actions or internal issues.
  • Indirect risk: This results from actions of the employees of a company
  • Peripheral risk: This arises from the actions of business partners.

So what are some of the causes of reputational risk?

  • Poor workplace operations and conduct: Misconduct of employees, management and third-parties you work with can affect your reputation. It can lead to your business receiving negative media coverage and consequently affect your reputation.
  • Inadequate quality of products and services: Faulty products or substandard services by a company may make its customers lose confidence in their ability to offer quality products and service. This in the long run will create a negative perception about your brand and customer will opt not to buy from you.
  • Misleading investors or the public: Companies that intentionally mislead investors and the public with fabricated claims of product success and capabilities or falsified financial reports risk damaging their reputation
  • Poor data security and privacy: Data breaches are a major source of reputational risk. Companies whose customer data is stolen by hackers experience significant repetitional damage as consumers lose confidence in their competency to safeguard sensitive data.
  • Poor regulatory compliance: A company with poor compliance could be publicly investigated, convicted of crimes, and forced to pay hefty fines – all of which negatively impact the brand’s perception in the marketplace.

How to manage reputational risk

1. Make reputational risk part of strategy and planning

Start by brainstorming with your employees at different levels the potential scenarios that could damage your brand’s reputation. Determine the indicators for each scenario and possible solution to mitigate it before the issue gets out of hand.

2. Control processes

Standardisation, technology, policies, and procedures reduce the likelihood and severity of events that could cause reputational damage. By focusing on consistently supplying quality products and services, it’s much less likely that there will be a harmful mistake.

3. Understand all actions can affect public perception

Your company should have well spelt out policies and procedures to ensure all employees at all levels know how to behave and respond appropriately in any situation.

4. Understand stakeholder expectations

Make sure it is clear and you understand what customers, shareholders and employees expect from the organisation and management, and strive to satisfy these conditions. Don’t set expectations too high by promising offers that you cannot deliver.

5. Focus on a positive image and communication

Customer service, transparency, good governance, and steady growth are some of the most important messages to convey. It’s not possible to please everyone at the same time, so focus on satisfying your most important stakeholders first.

Consistently send out positive communications. Over time, this will build up your reputation in the public mind, lessening the impact of future damages. Always inform clients and employees what’s happening and how you are responding to incidents in the organisation or environment.

6. Create response and contingency plans

What’s the worst that can happen to your organisation and how will you respond to it from a reputation perspective? You should think of the worst-case scenario and how to appropriately respond to it in case it happens.

In conclusion, while in some organization reputational risk may be underestimated, its potential side effect can hugely harm your business. Without an effective reputational risk management, it may take an organization a long time to recover from an otherwise minor incident.

Ways you can turn your goals and resolutions into success

Year in, year out, we set new year resolutions but do we really follow them through to fruition? Did you set new resolutions and goals this year? Did you know that according to the Statistic Brain Research Institute, only 9.2% of all people ever feel that they are successful in achieving their New Year’s resolution? Is it necessary to set them in the first place? Well, we will leave that for you to decide. Say for instance you are planning to purchase your dream home and car or go on vacation, what are some of the things that you can do to ensure that happens? Your resolution here for instance is to increase your number of clients for your business or side hustle within a realistic timeline in order to get that extra money that will help you achieve the set goal. This said, your goals should be SMART (Specific, Measurable, Achievable, Realistic and Time-bound.

A widely quoted statistic showed 80% of people give up on their resolutions by the second week in February. Why is this the case? Why do new year resolutions fail?

  • Loss of focus – Say for instance you are planning to lose some weight and somewhere along the way you stop working out. Chances are, you won’t achieve that weight loss. It is therefore important to stick to a routine or quantifiable step towards reaching that objective.
  • Lack of an accountability partner – You can identify a mentor or a supportive friend to help you keep track of every stage of achieving your objective.
  • Lack of SMART goals – if your goals are not specific enough, it is hard to keep track of them or identify the next steps towards achieving your goals
  • State of mind – without a mindset shift, it is hard to change your behavior. Your consciousness will always be your biggest drive.
  • Fear of the unknown – perhaps you are subconsciously procrastinating because you are afraid to succeed because you believe that it brings more burden. An article by Forbes describes it as “Feeling Fundamentally Flawed - The biggest and most widely-shared fear is that many of us feel there is something fundamentally wrong with us and that we’re undeserving of great success and happiness. This fear causes us to hold ourselves back from fulfilling our ultimate potential because we feel we inherently don’t deserve it.” 

Now that we know the ‘why’, let’s get to the ‘how’ to turn your goals and resolutions into success:

Make a detailed plan that clearly indicates every step or stage of your goals and set a deadline on when you are most likely to have reached your objective. This will not only keep you focused but you will be able to identify/overcome the obstacles or setbacks ahead.

Learn from your past mistakes. Take some time to reflect on the things that prevented you from succeeding in your previous goals and resolutions. Take note and forge a way forward into a more positive habit. This way, you will avoid repeating the same mistakes again.

Don’t give up. Keep that burning desire to succeed. Keep your head up high and focus on the end goal. Whenever you feel like giving up, imagine where you want to be and remember the sole reason and purpose that you are seeking that success. Change is a process, it takes time. Be patient with yourself and remember that success is a journey, not a destination.

Visualize the goal. Imagine that you achieved that success that you desire. What does it look like? Now that you have that clear picture, take actionable and SMART steps to ensure that you get to where you want to be.  Visualize your success, then take action! Visualizing simply makes you understand and know when you have reached your goal. If you can visualize it, if you can dream it, there's some way to do it. _ Walt Disney

Make SMART goals. As indicated earlier, saying that you want to buy an item is not enough. You have to make a plan that is not only achievable but realistic and achievable within the set time frame. You create a saving plan that works best for you and eliminate habits that hinder you from achieving your desired outcome. In case your goal is to change your habits, for instance eating healthier, you can write up a meal plan and identify triggers that make you eat unhealthy foods and counter them accordingly. If you are planning to shed a few kilos, you can make a fitness and diet plan that works best for you and one that will help you lose that excess weight within a realistic time frame.

 We hope that this year will be your best and that you will achieve all the success you desire!

We are on your side!

Importance of Organizational Culture and How to Build One

Howdy,

We all know how culture is close to our hearts. Most of us do certain things in a certain way despite our level of education or status in the society because it is our culture. We feel it is what defines who we are and gives us a sense of identity.

Most of us spend about 8 hours per day working. This mean means most of our time as adults is spent at work. It is therefore important for our work environment to be friendly and conducive.

Your organisation’s culture will set the tone for your organisation’s work environment. Let’s start by defining what is organisational culture? Organisational culture is a collection of values, expectations, and practices that guide and inform the actions of all team members in a company. It is more like a collection of traits that make your company what it is.

So is organisational culture the same as organisational goals or a mission statement? Of course not! Culture is created through consistent and authentic behaviours, not press releases or policy documents. A company’s culture comes to play when you see how a CEO responds to a crisis, how a team adapts to new customer demands, or how a manager corrects an employee who makes a mistake.

Importance of culture to your company

It defines your company’s internal and external identity: It defines how your organisation does business and how the team interacts with one another, your customers, partners, suppliers, media and all other stakeholders.

Organisational culture is about living your company’s core values: A strong organisational culture keeps your company’s core values front and center in all aspects of its day-to-day operations and organisational structure

Your culture can transform employees into advocates: The greatest advantages of a good organisational culture is that it has the power to turn employees into advocates.

Employees look for something more than just a steady pay-check and good benefits; they want to feel like what they do matters. And when your people feel like they matter, they’re more likely to become culture advocates—that is, people who not only contribute to your organisations culture, but also promote it and live it internally and externally.

Employee retention: employees who feel like they’re part of a community, rather than a cog in a wheel, are more likely to stay at your company.

Your culture transforms your company into a team: The culture at your organisation not only sets expectations for how people behave and work together, but also how well they function as a team.

Culture impacts performance and employee wellbeing: A healthy culture addresses employee’s performance and wellbeing and ensures there is an appropriate balance of both. A culture that stresses performance to such a degree that employees feel like their physical and mental health are being overlooked is a dysfunctional one.

In conclusion, as an employee, the above should be the beginning of a conversation of what does your company bring to the table over and above your pay-check and benefits vs what you offer your company. As an employer, the this should be the beginning of a conversation of what is your organizational culture and how to better it. With that said, let’s meet on the next article where I will guide you on how to build a high-performing organizational culture.

Your bank buddy

Steps to Building a High-Performing Organizational Culture

Howdy,

Someone once said people with good intentions make promises. People with good character keep them. I believe I have both good intention and character, so as promised in the previous piece, today I would like to guide you on how to build a high-performing organisational culture.

Creating a great organisational culture requires developing and executing a plan with clear objectives that you can work towards and measure. The below steps should serve as a roadmap for building a culture of continuity that will deliver long-term benefits across your company.

Recognising the contributions of all team members

When everyone on the team recognises the accomplishments of others, individuals start to see how they’re part of a whole. According to experts, when an organisation makes appreciating employees part of its culture, important metrics like employee engagement, retention, and productivity improve.

Employee recognition however shouldn’t be preserved for major milestones and anniversaries only, it should be a regular occurrence for it to be part of your culture. Your culture should encourage team members to practice frequent social recognition in addition to monetary recognition.

Monetary recognition is very valuable. Generic mugs trophies and certificates will only gather dust on a shelf. Monetary reward means employees can spend the extra cash on something much more meaningful to them. This will motivate them to go an extra mile to achieve their goals.

Enable employee voice

Create a culture that listens and values feedback. This can be done through surveys and discussions on certain issues. A culture where there is room for feedback makes employees feel their voice is essential and this contributes to employee satisfaction.

Creating a culture that values feedback and encourages employee voice is essential, as failing to do so can lead to lost revenue and demotivated employees.

Make your leaders culture advocates

For your organisations culture to succeed, your company’s leadership should be on board for them to be able to cascade to their juniors. Your leadership team can help build the culture you need by prioritising it in their work lives. percent of employees agree. When employees see leaders living your culture, they’ll follow suit.

Live by your company values

The foundation of your company’s culture is your company values. Your company’s values should not just be a mission statement, you should strive to weave it into every aspect of your business.

Forge interpersonal connections between members

Your organisation’s culture should be accommodative of team members’ cultural diversity. It should also promote communication and connections between team members. Provision for team building activities can be one way to promote this.

Focus on learning and development

Workplace cultures that tend to succeed are those that are have provision for  employees to continually learn and employer willing to continually invest in staff development. Training initiatives, coaching, and providing employees with new responsibilities are all great ways to show your team that you’re invested in their success.

Personalise the employee experience

In as much as team work makes the dream work, each employee has individual needs. You can take surveys to find out what your employees’ value and what their ideal corporate culture looks like. You can use feedback from the survey to tailor your actions to personalize the employee experience for your team. Treating your employees with the same individualism and care you treat your customers will translate into a culture that motivates each individual at your organisation.

As I finish, note that organisational culture will develop even without the employer’s input, but in the absence of that guidance, it may not be healthy or productive. When developing your organisations culture, keep these three basic techniques in mind:

  • Improve communication with employees
  • Start creating a culture of recognition
  • Ensure that all members of your team put your culture into action

How To Win Clients with Great Customer Experience

You have probably gotten disappointed or frustrated while purchasing a product or service. We bet the unpleasant experience probably left a bad taste in your mouth. You have also experienced a seamless purchase experience that we bet left a lasting impression. Now, let us reflect on the two experiences. One experience was quite frustrating – would you consider purchasing from them again or would you rather switch to their competition? The other experience was quite pleasant - would you be willing to pay a higher price to receive the same premium customer service experience? Some food for thought right there.

In today’s world, the customer is king or queen. Customer experience (CX) is a very fundamental component of any business. It is the overall perception customers have with regards to the impression or experience they have encountered with your business or brand. The aspects can make or break your business. CX focuses on the relationship between clients and businesses as a whole. This relationship is defined by interactions and experiences throughout the customer journey. It is, therefore, also the foundation of loyalty and customer retention.

Brands must focus on improving customer experience as the expectations change. Here are some interesting reasons why:
62% of customers are willing to pay more for good customer service. (2020 Achieving Customer Amazement Study)
According to Shep Hyken’s 2020 Achieving Customer Amazement Study, Did you know that 96% of customers will leave a brand for poor service?
About 84% of consumers have stopped doing business with a brand due to a poor customer experience. (Conversocial The State of Customer Experience 2020 Report)

So, what does a great customer experience look like? You will notice:
An Increase in happy and repeat customers – Repeat purchase of your product/service offering
Speedy delivery of product/service within the set SLA (service-level agreement)
An Increase in the number of referrals - Willingness of a customer to advocate for your brand
Reduced level of churn rate - Customers are satisfied with your product/service offering
Consistent demand of your product/service – a stream of loyal customers
Increase in positive sentiments – Customers love your brand offering and customer service
A sense of brand ownership by staff and customers
Sustainable growth and a clear competitive advantage

The competition for alternative goods is quite is stiff. Customer experience has proven to be a major differentiator in today’s business environment especially in the presence of me-too type of businesses (businesses selling very similar products or services). There are major notable trends in customer experience in our era such as:

Cyber Security – Technology risks are rapidly arising. As a business, this is the practice of protecting customer information by mitigating information risks, anticipating cyber-related risks and responding appropriately when they do
Customer satisfaction surveys – an omnichannel collection of feedback
Automation of processes. e.g. optimized points of self-service, customer service bots, etc.
Rise of personalized or specially packaged messages, products and services
Increased customer engagement and retention programs
Speed, convenience and friendliness through technology while maintaining the human element

As a business or brand, Experience is everything. So, what can you do to win clients with a great customer experience?

Embrace customer feedback – implement feedback collected from (NPS) Net Promoter Score Questionnaires and customer satisfaction surveys
Improve products and services to wow customers
Proactively understand and train customer-facing employees on best practices
Utilize CRM customer data and analytics to cross-sell, match their needs or provide personalized product/service offerings that best suit or anticipate their lifestyle and needs
Exceed your customers’ expectations. Offer speedy delivery via smart automation and actionable insights — across private messaging omnichannel.
Add a human touch element to your service automation. It can be something like a simple greeting or friendly automated process or answer
Keep your delivery promise as stated in your service charter
Offer after-sale services that will encourage repeat purchase and customer retention
Offer a cashback, loyalty or affiliate program that rewards the customer for taking a service or referring clients to the business

Happy customers are the main ingredients of company success. Give customers great experiences and they will buy more from your business and even refer their family and friends.

No matter what, We Are On Your Side!

What’s the future form of money?

We all desire money and the concept of it is actually quite intriguing. Don’t worry, we are not about to bore you, we’ll keep it simple, exciting, and easy to understand.

Let’s start off with this interesting fact; Did you know that the Mesopotamian shekel was the first known form of currency? It emerged nearly 5,000 years ago. Money as we know it is considered to be a store of value, a unit of account, and a medium of exchange. It is simply a verifiable record or rather what we use to accept payments for goods and services rendered. Throughout history, the concept, usage, and form of money have evolved over time.  In ancient times, people directly exchanged goods and services through barter trade or exchange. Here, money was considered to be a commodity. Then came the discovery of Gold and Silver coins dating back to around 650 to 600 B.C. This form of money became such a huge hit because it was more portable, durable, retrievable, countable, could be inherited and could be measured. Could the coins be counterfeited? Yes! However, through Archimedes' principle, coins could be tested for their fine weight and the true value would be established.

In as much as coins were a huge milestone, they were quite cumbersome in large quantities, and once again a transition happened - paper money. According to the Guinness World records, the earliest forerunner of today's banknotes was the "Flying Money" used by wealthy merchants and government officials in Tang Dynasty China (AD 618–907). This form of money in economic terminology is considered a ‘legal tender because it is literally legally tendered or issued by the monetary authority or central bank of a nation.

Paper money then evolved to credit money – a financial instrument that was designed to be paid back over an agreed period of time. In other words, the monetary value of credit money is debt. Did you know that the earliest modern thinker to formulate a credit theory of money was Henry Dunning Macleod (1821-1902)? Brilliant mind indeed! Commerce and taxation created obligations between parties which were forms of credit and debt. In this modern-day, there are numerous solutions that take the form of money. There are letters of credit, trade finance, asset finance, and so many other numerous lending products.

The evolution has now transitioned to plastic money, from the 1920s. As we all know, plastic money is an improvement over the traditional banking system because it has reduced the cost of transaction processing, improved payment efficiency, financial services, and the banker-customer relationship. (Sathye, 1999). We now have numerous forms of plastic money in the form of credit, debit, smart and prepaid cards. Speaking of which, we understand that your lifestyle is changing and have just the solutions for you! Explore our one-stop shop to all these forms of cards to fit your financial/lifestyle needs and to carry with you wherever you go: https://www.imbank.com/personal/cards This form of money quote relates with our current lifestyle needs.

In our current contemporary world, the concept of money raises a complex question - Is money tangible or intangible? What do you think? Well, the true definitive form of money remains a blur especially now that we are headed to a cashless future. There are other diverse/speculative forms of money such as cryptocurrencies - binary data designed to work as a medium of exchange, that is slowly gaining popularity. There are also other forms of upcoming forms of digital currencies and fintech that we may not even be aware of.

Money shapes economies, economies shape nations, nations shape history. It follows that the future of money is profoundly important. - Mark Carney. So where are we headed? In an article by Eswar Prasad Tolani Senior Professor of Trade Policy at Cornell University, Money and finance are on the verge of dramatic transformations that will reshape their roles in the lives of ordinary people. We think we’ve seen financial innovation. Prasad foresees the end of physical cash. The world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live.

Since we are talking about money, there are so many investment options such as custody and investment services, stocks, shares, unsecured bonds, wealth management, etc. It is therefore important to understand how money works in these various forms in order to make the best and informed investment decision. As the smart human that you are, only invest in what you understand.

No matter what, We Are On Your Side!

Don’t be scared, be prepared – Managing Social Media Crisis

Howdy, hope you’ve been well. Personally, I have been good, I can’t complain

Most of us, have social media accounts and use various platforms present to communicate, share, entertain, learn, seek resolution to our queries plus so much more. Over the years, social media has grown from just being a platform for us to connect and engage with friends and family into one that brands can use to connect and engage with its audience.

As we speak, most businesses regardless of size have a presence on social media. While your brand being on social media has its advantages, it can also be the pin the bursts your brand’s bubble. When all hell breaks loose and people are attacking your brand on social media, what are you supposed to do?

Today I would like to share with you the 3 key pillars of managing social media crisis

Halt normalcy

Start by halting all scheduled posts prior to the crisis. This way your brand doesn’t come off to the public as arrogant or playing pretend. Continuing with scheduled post is as good as giving a gun to your enemy to shoot you. This is because trolls will use your posts to leave provocative comments.

Acknowledgement

Acknowledge the issue but don’t commit to responding to questions yet. You can do this in form of a post. Whether you disagree with the allegations or you are not sure of the facts pertaining to the issue, you can always let the general public know that yes you are aware of abc… but the issue is under investigation and you’ll keep them posted once the facts are clear.

Communicate

After you’ve gathered all the facts internally in relation to the issue and have agreed on the response you want to give your audience, you can start responding to questions. Use visuals and graphics along with words to signal a change in standard operating procedure. As you respond to individual comments, give definitive responses, that way you protect yourself from a never-ending tit for tat conversation with one person yet your comment section and DMs are overflowing. Don’t forget to loop in your staff managing other communication outlets so that in case a customer asks, they are in a position to answer with the right information

Once the storm is over, you can now resume business as usual on your social media pages. Just like any other form of crisis, remember to keep calm and try not to panic. Bad press on social media can spread like wildfire but hey, that’s when your crisis communication plan comes in.

These are just but a few red flags indicative of fraud that a merchant should pay attention to. Remember that as you It’s always a pleasure touching base with you, till next time. Adios!

Lessons we have learnt during the Covid-19 turbulent times

It has not been easy adjusting to these turbulent times. However, amidst every storm, there is always something that we learn in the process. Right from the onset, we really had no idea how long the pandemic would last. The optimistic thought that this would fizzle out quickly while the pessimists dug in their heels for the long haul.  Living in turbulent times calls for a tough skin and reinventing, discovering and stretching our limits to be the best version of ourselves - despite the many difficulties that we are up against. All in all, these turbulent times have opened our eyes, made us explore our strengths and face our fears especially in times of uncertainty. Hence this common phrase that most of you have probably heard or said – ‘Covid-19 has taught us...’ We could probably write a book about general lessons that we have learnt so far with regards to living in turbulent times. Hmmmh… what would the title be? I’ll leave you to marinate on that, but for now, let us delve into some of the magnified highlights of the COVID-19 pandemic

Your mental health matters

Change is not always easy, especially when it’s sudden and affects the entire world. Right from the onset of the Covid-19 pandemic, most of us got into distress owing to reasons such as fear of the unknown, isolation, unemployment, lifestyle changes and so forth. Previously, this was an unspoken topic that we hardly thought would be discussed openly especially in cultural settings. Our new normal world has indeed helped break the myths and stereotypes pegged on mental health.

That said, here are some things you can do to stay mentally healthy:

  • Learn to speak up. If you are feeling somewhat stressed, depressed or overwhelmed, it is okay to talk to a friend or a professional about your feelings.
  • Exercise – it improves your self-esteem, reduces anxiety, stress or depression.
  • Learn to take breaks – whenever you feel overwhelmed or that something is weighing you down, take breaks from negative impacts to heal and build your emotional state of health.
  • Learn to count your victories and blessing – It’s great to pat yourself on the back by celebrating your achievements and victories so far. This promotes an attitude for gratitude.
  • Create time for family. Family plays an integral part in building us up and the first social fabric. We need companionship to thrive in life.

You are stronger than you know

When life throws you lemons and curve balls, what do you do then? Some of us made lemonade and hit the ground running respectively. It is through the toughest of times that we emerge stronger, better and determined to push through. The courage to push on has seen us through difficult times - we have experienced the loss of loved ones, financial constraints, felt helpless and confused owing to uncertainty, witnessed businesses collapse and many other events that have caused turmoil. There is one thing you should know, you are strong! Why? Despite all that is happening around you, you have overcome the present huddles and you are here. Cheers for pulling through this difficult time. Do not give up, you have already come this far.

Technology plays an integral part in communities at large

We saw a variety of app inventions that took the perspective model of global and local communities to a whole new level. We saw the explosion of video content both in the personal and business aspect. Businesses turned to digital platforms to make sales, build revenue, educate, entertain and engage with their audience. The digital age was pushed to evolve much faster than expected. Where people couldn’t walk into stores, or touch/access a product or service, smart technology such as virtual walkthroughs or testing, internet banking, etc. came into play.  In our personal lives virtual meetings became the order of the day, whether planning a wedding, a funeral or meeting our chamas and other social interactions. It didn’t end there, with physical distancing ruled in place, our way of doing the things we have taken for granted changed completely from how many can attend an occasion, how we acknowledge each other, to how we mask up………...chinless and smiles camouflaged!

Man is not an island and we cannot downplay the importance of human contact in our lives. Right from the beginning of this Covid-19 pandemic to date, there is still a level of isolation, travel restrictions, curfews and numerous restrictions that e prevent us from having previously normal interactions or simply travelling across the globe to visit our relatives. This said, it is just amazing and refreshing how technology has made it easy to connect globally. It is evident that technology is now important in accessing and bringing communities together, enabling collaborations, and learning from each another. All these emerging technologies to date are centered around one common thing – connecting communities in one way or the other.

We bet there are many lessons that we have learnt including the doomsday scenarios and the misinformation brigades peddling what they believe to be their own versions of the truth and muddying up the waters in the process. Or that in the midst of a global pandemic there are those who are out to make a handsome profit for themselves through their ingenuity and ability to change their business models based on the new reality………or conversely those that enriched themselves unjustly by exploiting the system.  Such is life. We live and learn every day. We do hope that you will make the best out of what you currently have.

No matter what, We Are On Your Side!

How do you know its time to rebrand your business?

Is your image outdated, do you have new management, are you looking for rapid global expansion, or suffering a reputation crisis? These are all reasons you should consider for rebranding your business.

Quick question – why do you dress the way you do? Do you know that by looking at you, one already forms a perception of who you are and what you are like based on what they see? We live in a world largely driven by perception and that doesn’t just affect us as individuals but also our businesses as well.

A business’s branding tells the story of that business when a customer interacts with it. Subsequently, the branding should communicate exactly what the business owner wants it’s stakeholders, staff and customers to understand and perceive about the business. In a nutshell, the perceptions of these three groups are what guides a business’s branding. With that said, is your branding reflective of your values or is there a need to rebrand?

Here are a few factors to help you to determine whether your business is due for a rebrand

Your brand compass

Any comprehensive rebrand begins with solidifying your company’s purpose, vision, mission, and values. Your company’s branding should align with these tenants and a change is needed If your brand doesn’t match with:

  1. Why does the company exist?
  2. Where is it headed?
  3. How will it get there?
  4. Which values define the company’s culture?

Your brand name no longer reflects your brand vision

Your company’s branding tells your brand story. Cultural changes within the organization may also cause a need to rebrand. For instance, if a microfinance changes its vision from supporting medium business to supporting women in business, then there will be need to change the company’s image to reflect that.

Need to stand out and differentiate yourself from competitors

When a business fails to articulate its key differentiators, sales and business growth can become extremely challenging. Branding is all about competitive differentiation, you don’t want to look the same as other players in the market.

You’ve out grown your brand

A time will come where your venture has outgrown Its original iteration and then there will be a need to rebrand to accommodate growth. Rebranding to accommodate for growth doesn’t have to be completely a new look, an improvement of your old look works best as there some old brand strengths you’ll want to continue to leverage moving forward.

Mergers, acquisitions and demergers

When it comes to changes in business ownership, such as mergers, acquisitions and demergers, there will be a need to rebrand, not only to make the change visible, but also to comply with legal requirements. When it comes to demergers, the party that has split off is required by law to develop its own brand. For mergers and acquisitions, a completely new brand might be adopted or one brand may be absorbed into another hence retaining the host’s brand

These are just some of the major reasons a company might need to rebrand. When you decide to rebrand, take all the necessary precautions as rebrand comes with its own risks.

Why did we rebrand?

It gives us great pleasure to be on this new and exciting journey as we unveil a new brand identity for I&M Bank on all our digital channels.

This new digital brand identity is OUR CUSTOMERS CHOICE! We asked our customers a few months back for their valued opinion on how the future I&M Bank brand should look like and it was their majority preference that prevailed in our choice of how the digital I&M Bank logo would look like. We appreciate our customers for caring about I&M Bank.

So why are we refreshing our digital look? The I&M Group has over the years achieved many milestones all aimed at fulfilling our purpose To be partners of growth for all our stakeholders – customers, shareholders, employees and the community.

We have grown our footprint in 4 countries (Rwanda, Mauritius, Rwanda and Rwanda) and are now planning our expansion into Uganda. Through the Bank’s digital innovation engine, we have delivered and will continue to add on market-driven solutions and robust IT systems geared to giving you a seamless banking experience as you interact with our technology-driven products and services. In addition, last year, the Bank was ranked as a Tier 1 or Large category bank which is humbly attributed to your continued belief in us and our solutions.

As the Bank continues its growth trajectory and while we appreciate the strength of the I&M brand as it stands currently, we feel that it is time to change our brand look to embody the growth that we have achieved over the years and the vibrant progressive future that we aspire to grow towards.

We are therefore now changing the I&M Bank logo and brand colours to a more vibrant look on different digital facets of the brand, which we believe will continue to build the Bank’s brand value.

This new look will now be applied on all our digital platforms i.e. website, social media pages, ATMs, mobile and internet banking. We will gradually extend this new logo and brand colours to our branches in the coming year.

The new brand visual identity, is an evolution of the old logo that draws inspiration from a DNA strand. This signifies a seamless transformation of the old I&M logo, to represent the stability of the I&M Group in spite of change in perspective and growth over time. Through this new look, we would like to reaffirm our commitment to be your financial growth partner driven by our brand promise to you – We are on your side. This new identity will help us live through the Bank’s values namely: Mutual Trust, Innovation and Fairness, that form the pillars to meeting your financial and lifestyle requirements.

Our new brand identity also underlines the Bank’s continued focus on customer centricity and we would like to reassure our customers that we shall continue to service them with utmost professionalism, through delivery of consistent and reliable levels of customer service and delivery of innovative market-driven solutions. We therefore hope that even with this new identity, our customers shall continue to build your loyalty and trust in the Bank and its financial solutions.

We do not take our customers support for granted and continually strive to be worthy of the trust bestowed on us to be their financial growth partner.

The Importance of Monitoring your Business Financial Health

According to the 1,000 Day Survival Guide For Startups – Courtesy of Sanjay Mehta, If a startup is able to survive for 1000 days, then it is built to last. Now that your business has survived beyond the 1000 grey days, what next? For most of us, the epitome of the current pandemic has definitely changed the game for business models. Getting the right set of customers, investors, and other fundamental stakeholders that keep the business income flowing has not come without challenges. If this was the year you decided to set up a business because you heard your peers mention the famous Rwandan quote, Biashara ina pesa, then think again. Don’t get us wrong, we aren’t asking you to retract but rather assess your business model for long-term survival and health.

That said, let us look at financial health in this context. This refers to the dimensions of the monetary affair of a business - determined by:

  • Profitability - the ability to yield profits
  • Liquidity – the ability to convert assets into cash while retaining their intrinsic value
  • Solvency – ability to finance debts and financial obligations in the long term
  • Operating efficiency – ability to deliver products/services cost-effectively

So, what are the measures of business financial health? The fact remains, there is no sure way to determine a business’s financial health. However, there are significant indicators of strength or vulnerability. These are profitability and liquidity.

So many businesses have failed or stagnated, including those, we previously considered to be giants. One of the main causes of business failure that we have witnessed is a change in economies, whereby the economic environment influences purchasing habits, therefore, affecting supply and demand. We are currently witnessing the dynamic effects of COVID-19 uncertainties in the economic system owing to imposed lockdowns and curfew in a bid to control the spread of COVID-19. All is not lost and we have to find ways to adapt to the current economic environment and lead even at the edge of chaos.

We would, therefore, encourage you to assess the competitive ability to generate profits for your business as you strategize your new model. This will help you identify the balance of power, attractiveness, and profitability of your business in the market place. A great way to do so is using Porter’s 5 forces of competitive analysis to determine the following forces:

  • Threats of new entry - how easy it is to enter your market and threaten the current position of your business, as well as a number of barriers to entry
  • The threat of substitution - how easy it is to replace your current products/services.
  • Bargaining power of suppliers - where supplies are controlled by a few players in the market place
  • Bargaining power of buyers- where few buyers control a large percentage of the volume market
  • Competitive rivalries - the intensity of competition in the industry

This said, what can you do to safeguard or improve the financial health of your business? If anything, prevent business failure?

  • Monitor the cash flow of your business - never underestimate the power of cashflow
  • Review your non-performing assets
  • Measure your financial performance – Return on Equity (ROE)
  • Instill the culture of accountability/transparency in undertakings
  • Provide customer-centric products and services
  • Take stock of your value chains, lifetime value of customers, churn rates, net promoter score, and sales pipelines
  • Learn from your competition
  • Get business insurance to minimize financial losses in the event of diverse risks
  • Create a Continuous Improvement Plan - Plan, Do, Check, Act – continuously study and learn from current efforts to improve future outcomes

 Why, therefore, is it important to monitor your business’s financial health?

  • It is a crucial and cautionary step to prevent business failure
  • It helps you make informed short- and long-term decisions to drive the business forward
  • When you know your business inside and out, only then can you position it for success
  • It plays a vital role when making timely growth plans
  • Tracking Financial health transforms a culture of innovation and transparency amongst teams.
  • It eliminates unwanted and unjustified overhead costs
  • It helps to evaluate asset quality
  • It clearly reveals vital indicators of the performance of the business – These details are very important for shareholders.
  • It is an indication of good business compliance with the set laws in the nation

As we end this blog, we would like to leave you with some food for thought. Would you rather be the biggest or the best in your industry? We task you to marinate on that.

Your bank buddy

IMBA

We Are On Your Side!

Cushioning your business during a pandemic or crisis

Hey, it’s been a minute but it’s always my pleasure to interact with you. Hope you’ve been well, personally I am better now than I was months ago. I bet every business man can now afford a small sigh of relief. When a business man tells you things have been thick, trust me they have been thicker than type K copper pipe… Don’t ask me how I know about copper pipes, I bet I have been subconsciously learning from my engineer friends. Lavington

They say every mess carries with it a message and COVID-19’s message has been loud and clear. Most business people had certain measures, policies and procedures put in place in case of a crisis but what they hadn’t factored in is a pandemic. Especially one that minimizes human interaction, is deadly and can be contracted in a blink of an eye. “Factor in a virtual working plan for your business”…That was COVID-19’s message to most businesses.

I believe most business owners have learned their lesson from the University of Life… Of course no one gets a certificate from that university, experience suffices and with that, I’ll share with you few tips on how to cushion your business against a pandemic or crisis.

For starters, be as transparent as possible with your employees and customers. Without these two sets of people you won’t have a business to run. Your customers need to understand why there is a change in operation, for example if they used to come to your store to shop, but you want to stop physical shopping and adopt online shopping, you need to communicate prior so that they understand why the need to change, for how long that will be etc. This will make them feel you care about them. Your employees also need to have clarity of the situation and you can seek their opinion where possible on how to mitigate certain challenges.

Same way human beings need healthy blood flow in their bodies to operate is the same way businesses need healthy cash flow to stay afloat. Protect your cash flow as much as you can. Reduce cost and minimize expenses where you can to ensure the rate at which money is coming in balances with the rate at which money is going out.

Go digital and be virtual if your nature of business can allow. Instead of paying office rent, your employees can work from home. Instead of having a gigantic retail store you can scale down and branch into ecommerce…The beauty of going digital is that it saves you some coins and allows you to reach a wider customer base.

Last but not least, guess work is the recipe for disaster! Have a proper business continuity plan. This mostly goes out to medium and small businesses. They are the ones often guilty of operating by faith and not having a business crisis management or continuity plan. Have clear set procedure on what needs to be done when there is a crisis and how to resume once the dust settles.

As the country opens up, not all businesses will resume, some died during the pandemic, others are on their death beads while others are heavily panting after a vigorous fight with the challenges the pandemic brought their way. For those who made it the other side props to you! For those who didn’t make it or are struggling, it’s not a loss. Your business might not have made it but your business management skills have been sharpened. They say nothing beats experience, out of it you learn and strategize better.

Before I call it a wrap, you can check out these business solutions https://bit.ly/36KqIa0 The E-commerce service came through for my buddy big time when he decided to go digital with his business. With that said, thank you for reading, catch you later!

Your bank buddy

IMBA

We Are On Your Side

Impacts of COVID-19 on the Global Financial System

As we dive into this new month of September, let us delve into the impacts of COVID-19 on the global financial system. For many of us, it has been a pretty long 6 months of uncertainty. As the pandemic continues to play out, we cannot fail to point out how our lives and the economy at large have changed. Just like other countries in the world, Rwanda has faced its own share of economic downturns owing to the COVID-19 pandemic. The disruption has immensely struck businesses’ supply chains most especially industries such as Hospitality, Education, among others – leading to a major economic disruption.

According to a press release by World Bank in April, Rwanda’s gross domestic product (GDP) is projected to decelerate substantially in 2020 due to the negative impact of the COVID-19 (coronavirus) pandemic. This is inevitable following the shift of focus to strengthen the healthcare system first as well as Fiscal measures taken by the Central Bank of Rwanda to mitigate the situation such as easing Bank lending. Despite the provision of the stimulus packages, a reduction of economic activity in the country owing to lockdown has led to poor purchasing power and as a result, has slowed down the Rwandan economy.

Some of the common impacts we have witnessed so far are:

  • Productivity is perceived to drop since some companies are unable to access government support.
  • Downturn in the respective markets
  • Reduced global economic output

On a global outlook, the grass is not looking any greener either. The US economy for instance is faced with deteriorating infrastructure, disruption of financial markets, induced market instability, wage stagnation, mass unemployment, mass eviction crisis and lock downs.

The coronavirus pandemic slapped the Spain economy quite an unprecedented blow.

It was one that they never saw coming since this financial crisis intensity can be described as no other, given the uncertainties. The Italian economy has sank owing to the economic costs of containing the pandemic – Lockdown. The cessation measures were just lifted recently in mid-June, longer when compared to other countries, meaning that the first half of the year saw a harsh reality - an economic deterioration owing to the strict restrictions.

 Italy, being among the most affected countries with the COVID-19 outbreak, is facing a pang of devastating impacts to its economy. As a matter of fact, the Bank of Italy said it expects GDP to fall by 9.2%. As per the International Trade Administration (ITA), Italy's third-largest destinations for exports is the US. Now, as per a research by Globe Newswire, the SMEs in this trade contribute one third of value to the Italian economy and half of total employment in the country. Following the high death toll, the Italian government was forced to impose a nationwide lockdown and cessation of movement to mitigate the situation. As a result, most factories and businesses were temporarily shut down – therefore, leading to the inevitable; significant shrinking of the economy.

We have all experienced a certain level of hardship or challenges in one way either from a business and/or personal perspective, right from the time the pandemic hit home. Let us not lose hope. If anything, let us grab the available opportunities, experience and experiment and constantly keep looking into improving them.

We shall emerge from these devastating impacts stronger and wiser.

We are on your side!

The positive side of the Coronavirus pandemic

Hey, nice to catch up once again… I hope life has been kind to you, if it has, well and good. If it hasn’t, don’t worry, the storm never lasts forever, sunny day are coming. Speaking of storms and sunny days, I think the Covid-19 storm is not as bad as it was initially. The fact that we are now registering recoveries, businesses are slowly opening up, we can travel internationally once again etc. that is a sign of our sunny days approaching.

If someone was to tell you that the pandemic would string along some positivity you wouldn’t believe them. Of course the bad side of the pandemic has been really bad because lives have been lost, however, there has been a positive side to the pandemic as well.

One can argue that Coronavirus has been a huge catalyst for digital transformation. Yes, we had digitized some processes and ways of working but COVID-19 took digitization to a whole new level. For example,

  • -Most ventures have invested more in cashless transactions and remote shopping.
  • -Our children are now home schooling and having online classes. This one in particular is very interesting since for most of us home schooling was a thing prominent with celebrity kids in the west, now all of our children have to study from home and parents have added a new teaching skill under their belt of skills.
  • -Working from home and virtual meetings is the new normal. Most companies and employees are now heavily relying on the internet and virtual working solutions now more than ever before.
  • -Telemedicine is now a thing! Isn’t it just so convenient how you can now access your doctor and his services from the comfort of your house!
  • -Digital banking is now the way to go. In as much as this service existed pre-coronavirus, its usage has gone up ever since the pandemic hit us.

The pandemic came as a wakeup call to most governments when it comes to the state of their nation’s healthcare systems. We have seen more resources being pumped into the healthcare systems to enable them be able to provide to the much needed healthcare service. At least we can say in as much as most countries’ healthcare systems have experienced a strain during this period, most will be better post the pandemic in comparison to pre the pandemic.

Most private sectors have risen up to social causes. Aside from most company’s CSR activities, we’ve seen them donate money and other materials to help the government help its people during such trying times. Our first president was a strong believer of the Harambee spirit which means "all pull together" in Swahili and indeed the private sector has actually depicted this more in 2020 than they have ever done before. If Mzee Jomo Rwandatta was here he would be proud of us.

Our hygiene levels have really gone up. We are more cautious of what we touch and how we interact with other people. We are constantly washing and sanitizing our hands and our homes just so as to keep the virus at bay. The good thing is that as we do that, we are also minimizing the contraction of other diseases cause by germs and bacteria.

These are just but a few of the positive side of Covid-19, the list is much longer but I’ll end it here for now. They say an optimist sees a glass filled halfway with water as half full and a pessimist sees it as half empty. As I step away I’ll encourage you to adopt an optimistic approach to the pandemic, focus on the good and try to better the bad. Thank you for taking time to read. Adios!

Your bank buddy

IMBA

We Are On Your Side

Holistic health for the mind and body

Howdy, hope you’ve been holding up well. The Coronavirus pandemic is still here with us but hey, stay, positive I believe we will rise above it. All the other aspects of our lives have been challenged in bits over the years but 2020 has clearly been the year that our health has been greatly put to test.

We may not have all contracted the virus but we have all been affected by it in one way or another. For some the blow of the pandemic has got their backs on the ropes but we should try be strong, fight back and help others where we can.

They say our greatest wealth is our health but most people don’t value it until sickness sets in. Today I’ll wear a fitness coach hat and give you a few pointers on how to invest in the holistic health of your mind and body.

Let’s start with your inner self... I remember back in the days when I was taking computer lessons, we were taught about GIGO – Garbage In, Garbage Out. If you input wrong data you get wrong output. Our bodies are not so different from computers, if we feed it with unhealthy food it will give us unhealthy results. I am not saying that we shouldn’t enjoy our buggers and pizzas, once in a blue moon.. However, let’s eat more healthy and nutritious foods that boost our body’s immunity. Plug in regular detox to help remove impurities from our systems. I recommend you try Kreo Cleanse’s scientific detox. Your body will thank you for it.

Once you have your food in order and your detox ongoing, switch it up with some regular exercises. I know working out is not as easy as it sounds but try push yourself to do it. It doesn’t have to be an intense daily work out. Start small with simple exercises then graduate gradually. As you start your workout journey I recommend you get a professional trainer to walk you through. That way he will guide you on the exercises best suited for your body type. I started my journey by subscribing to a health membership club at Hilton Hotel. I got a good trainer, the gym facilities are the best and the group work out classes just gives me psych to keep on going since I get to work out with my friends.

Gyming has been proven to be therapeutic for the mind. There is that energy and psych one gets after a good work out session. In addition to that I would recommend you try yoga as well. It will help you calm your mind and focus on what you need to for that day. You can do yoga from your living room, all you need is a workout mat which you can get from Nairobi Sports House; You can get your workout clothes from there too.

For great results I would recommend you consistently practise these healthy habits. We may not have the cure for Coronavirus but you have the power to do what is necessary to boost your immunity and promote your general health. As you start your holistic health journey, you can visit Kreo Cleanse, VLCC, Hilton Health Club and Nairobi Sports House and enjoy great discounts if you are an I&M bank customer. For more details on these discounts click here. As I take off my fitness coach hat, thank you for reading.

Your bank buddy

IMBA

We Are On Your Side

Ambition in business: An important intangible asset you need for your business

Ambition in business: An important intangible asset you need to keep your business going.

Ambition in business: An important intangible asset you need to keep your business going

This is not just one of those ‘I have heard it all’ blog pieces. Ladies and gentlemen, you just got into a rich content zone. Stay tuned to find out more about this particular topic. I understand that you have so many questions and if you are like me, you are seeking every probable answer to the uncertainty surrounding us. I don’t have all the answers but I can tell you for free that my aim is to ensure that you gain as much knowledge to apply in your business as possible. This way, you can adapt to the new normal and apply an informed approach in the way you conduct business. You have probably read one too many articles on how to sustain your business while maintaining competitiveness during these times. However, very few talk about those intangible assets in your business that do not necessarily come with monetary value but elevate your brand. In this blog, we are going to look at brand affinity as a crucial part of your business. Brand affinity refers to values that enable you to build that fundamental emotional connection with your customer, in a bid to boost customer loyalty in the long run.

Why is this emotional connection so important? This is why; If a potential consumer believes that a brand shares common values with him/her, chances are, the client will take the product or service up, repeat the purchase again and even refer several friends. If brand affinity isn’t a gem, I don’t know what is!

If you are still not convinced, let us jump right into a great example. Have you ever wondered why you keep purchasing a certain brand in your household over and over again? Think about it, why do you keep purchasing these items despite the availability of alternative brands that suit the same purpose? Most likely you have invested your emotions in the brand and their associated value proposition resonates with your needs.

That said, what do you think top brands both in the local and worldwide context have in common? They maximize on their ability to connect with their customers on an emotional level, as a matter of fact this bond is so strong such that it can be described as a ‘gut feeling’. This invaluable asset emanates from their ability to deliver mind blowing customer experiences. Imagine having such power to drive repeat purchase! I can picture you already naming a few brands in your mind.

Therefore, there is no gainsaying that brand affinity is the ultimate intangible asset you need to attract a loyal customer base, especially during this pandemic. So, the question is, how do you build brand affinity? Here’s how:

  • Great customer service – Add that personal touch to satisfy the needs of your clients. Tend to their needs, listen to what is being said about you in the market environment and do the needful, based on the feedback you receive. A great way to get this feedback is through surveys. Remember your that they chose to do business with you because they believe that you are on their side, so work on retaining them. In other words, don’t preach wine and take water.
  • Credibility – Trust is a universal key in every relationship. It all starts with a promise. Keeping a promise then builds relationships and ignites the emotional connection spark! Now that is trust. A great way to maintain credibility is to: delivering value propositions, be consistent in communication, share customer testimonials, use your logo in communications to customers for the purpose of maintaining your brand identity, etc.
  • Quick complaint resolution - Resolve complaints within a reasonable timeline. Time and efficiency go hand in hand. A great way to get started is to invest in Customer Relationship Management (CRM) systems that are make it easy to retrieve customer information, therefore, resolving issues faster. Imagine having to wait for hours to have an issue resolved; not a great feeling.
  • Easy access – Ensure that customers can purchase or consume the product/service conveniently.
  • Great communication – It is important to keep clients updated regularly across relevant channels.
  • Corporate Social Responsibility – Society is a backbone of any business. Giving back to the community really elevates the reputation of a brand. Acts of goodwill especially during this epitome will go a long way. Let us uphold that moral obligation and assist when we can.
  • Customer centricity – ensure that the products and services you provide are customer driven. How can you do that? Foster positive customer experiences, personalize your messages to clients, offer after sale services, think ahead of the customer – this will help you to anticipate their needs, etc.

You are now set with the toolkit to take your business to the next level. Make good use of the indispensable assets to drive that necessary ambition in your business!

Thank you for choosing us.

We are on your side!

All you need to know about Trade Finance

Hey, I am your bank buddy IMBA and I want to tell you all about Trade Finance today, and along the journey, I hope this helps your business. Trade finance can be for any business that has a finance gap, between providing goods and services and actually receiving the final payment. Around 80% – 90% of world is reliant on trade and supply chain finance which is estimated to be around 10 Trillion dollars a year.

At I&M Bank, we can help your business with all the support your business needs to grow. So what do we offer? In a nutshell, we offer Letters of Credit and Letters of Guarantee which are two of the most common trade finance products used across the globe: Other services under Trade finance include, Bonds, Documentary Collections (Import and Export) Bill Avialization and invoice discounting etc

I want to explain some of the concepts behind trade finance. So how does it work? A trade finance transaction requires:
Goods and servicesA buyer.A lender, such as I&M Bank who would come in and fund this trade andA seller

Trade finance is relevant where a seller requires the buyer to prepay for goods that are to be shipped while the buyer wants to reduce their risk by asking the seller to document that the goods have been shipped. I am going to show you how a simple trade finance deal could work, although there are many different forms of trade finance:
Let’s assume, your business deals in toys for children. You as the buyer (in Rwanda) agree to purchase the toys from the seller who is in ChinaThe buyer in this case (your business) will approach the lender and you will then agree terms with the lender after which the lender will pay the seller upon shipment of the toys.Once you receive the toys and sell to your customers, you will then repay the lender on the due date. It is as simple as that!

So, if your business purchases/imports goods from abroad, you might use trade finance facility to mitigate and reduce your risk. I&M Bank can assist you with bridging this financial gap and take on the responsibility to ensure the trade is safe, effective and secure. These include, controlling some financial elements on the trade, keeping a close eye on the trade cycle throughout the transaction and ensuring the security of goods.

If you are wondering how your business will benefit, see below:
It will improve operational efficiencies and cash flows, increased revenue and earnings.It will help remove the supply risk from you as the buyer and payment risk for the exporterProtects both your business and the seller from the inherent risks present in international trade. These unique risks related to currency fluctuations, political stability, issues of non-payment, or the creditworthiness of parties involved.It allows you to produce more working capital and improve the management of cash flowYour company will be able to full fill large orders that would usually not be possible which will allow you to achieve higher profit margins because the facility allows both buying of products and advance payment which can be great for economies of scale.Relationships between your business and the seller is strengthenedYour business will be more efficient and competitive in the marketThere will be fewer bad debts, late payments from debtors, excess stock and this could all bring down the problems associated with demanding creditors.

Now that you know how trade finance works, lets see what lenders generally ask for? We generally find that having prepared the following, lenders can make a quick assessment and help your business get trade finance. Here is what you should be able to provide.
Audited financial statementsFull business planFinancial forecastsCredit reportsDetails and references of directors andInformation on assets and liabilities etc

Thanks for reading through. Let us know how we can grow your business.

Your bank buddy
IMBA

We Are On Your Side

Business Sustenance for Enterprises During Covid-19

Here is the thing about change; it is inevitable and comes with a package of impacts. We were going about our businesses as usual until boom! A new reality hit us; COVID-19. This is how it must have felt like to our ancestors 100 years ago during the last worldwide Spanish flu pandemic of 1920 that decimated anywhere between 17 and 50 million people………but without the internet age in which we are living in today and the mass personal travel available meaning that the spread of this novel virus was transmitted at the speed of light!

Positively though advances in medical sciences in the last 100 years also means that we have better protocols of managing the medical cases arising from COVID-19 (as well as other viral infections) and in all possibility restricting the devastation and number of deaths worldwide.

We are now living in uncertain times brought on by COVID-19 and we find ourselves faced with the reality of a new normal. The sad reality is that we didn’t see it coming….after all who anticipates such things!!

Businesses, sole proprietors, corporates, individuals etc, are all seeking insights and solutions on how to adapt to this new normal. As an inevitable part of their role, business leaders have to find ways to navigate through the crisis in a bid to sustain business continuity…..a difficult job at the best of times and doubly so now.

The world is changing around us, but let’s not forget that so is the novel COVID-19. So, what do we do? How do we go from here? So many questions running through our minds and even more confusion fueled by all kinds of conspiracy theorists which isn’t helping matters much…………. including the price of oil!

The time to face the unpleasant truths and to look past the brick and mortar way of doing business has come. Let us forge a new path ahead, beyond the uncertainty we are in. Do we have all the answers? Well, one thing is for sure, we can certainly point you in the right direction because we are on your side!

Now, let me take you through the global context of current happenings as well as a few pointers to help you navigate through this difficult and evolving economic situation. I’ll try to keep it simple so that I don’t lose too many of you along the way……….. more so those working from home!

The Global Context

Right from the onset of the pandemic, various economies around the globe experienced an economic downturn. As a matter of fact, the consensus position from business commentators predicts a recession and in the worst-case scenario, an economic depression. There’s a struggle to sustain businesses owing to imposed curfews, restrictions and lockdowns, such that businesses have been forced to respond in ways that have led to inevitable effects to the labour market. One of the major implications that cuts across the business landscape is the significant number of layoffs in an effort to cut on costs of operation. In case you were affected by this unprecedented effect, do not lose hope for we will eventually find ways to navigate through the pandemic.

There has also been major disruption in supply chains, resulting in a knock-on effect on various industries owing to unprecedented outcome with respect to the pandemic. For instance, insurance and oil markets have experienced major setbacks. Insurers are not receiving claims as people reluctant to visit hospitals in the fear of being infected. In some cases, global policies are actually implementing this limiting measure to avoid overwhelming the health systems, more than they already are.

While we have seen reduction in oil prices, this price dipping effect was felt way before the epitome of the coronavirus pandemic. Price wars within OPEC, arose from issues revolving around overproduction. In the new dawn, immediate effect was however suddenly felt owing to the unexpected outcomes travel restrictions that suddenly led to reduction in particularly personal transport, hence low demand for oil.

On the bright side, there have been attempts by governments and central banks around the world to mitigate the effects of the coronavirus pandemic.

Like with every crisis, particularly arising from health issues, we expect changes to take root in terms of ways of working around the pandemic. Immediate focus by different governments is to quickly get economies back on track. This is expected to take all sorts of forms; the principal ones being fiscal and monetary policy measures, to allow business to recover from trade shocks.

Some of the measures taken to contain the economic damage on a global landscape are but not limited to:Tax reduction to encourage circulation of moneySovereign guarantees to support affected businesses such as additional funding to health sectors and assistance in the form of unemployment benefits.Tax deferrals to allow companies that are in the business of supplying essential services to defer payment of profit tax for a specified period.Introduction of policy measures which have been occasioned by Central bank trying to lessen the impact of the crisis on economies. E.g. reduction of interest rates.Stimulus packages aimed at cushioning individuals and businesses against the impact of COVID-19

Still on a positive note, we have witnessed the green effect of cleaner air as land borne/airborne/seaborne pollution emissions have reduced. On the social front, families are spending ample time together. Other positive effects would be the realm of changes on business models. Businesses have been forced to rethink their business models on ways to work better to enhance business continuity. An evident outcome of the reassessing process is allowing work on a virtual basis while maintaining the desired level of productivity, which is by far a great way to cut on costs.

Despite the uncertainty, some businesses are actually thriving despite the given circumstances, having been lucky enough to experience a rise in demand for essential goods and services.  So, in the next blog article, we shall have a look at which some of these businesses are and most especially, how these businesses are grabbing the available opportunities in order to boost business continuity.

Stay tuned for the next issue!

Until then, stay safe!