Akamaro ko Gukurikirana Uko Ubukungu bw'Ubucuruzi bwawe bumeze

Dukurikije igitabo cy'iminsi 1000 yo kubaho ku bigo bishya – cyatanzwe na Sanjay Mehta, iyo igitangira gishobora kubaho iminsi 1000, bivuze ko cyubatswe kugira ngo kimare igihe kirekire. None ubu ubucuruzi bwawe bumaze kurenga iminsi 1000 y'imbogamizi, hakurikiraho iki? Ku benshi muri twe, uburemere bw'icyorezo kiriho ubu rwose bwahinduye uburyo bw'ubucuruzi. Kubona abakiriya, abashoramari n'abandi bafatanyabikorwa b'ingenzi bituma amafaranga y'ubucuruzi akomeza kwinjira ntibyaje nta mbogamizi. Niba aribwo mwaka wafashe umwanzuro wo gutangiza ubucuruzi kuko wumvise inshuti zawe zivuga umugani uzwi w'Abanyarwanda, Biashara ina pesa, noneho ongera utekereze. Ntabwo tugushishikariza gusubiza inyuma, ahubwo turagusaba gusuzuma uburyo ubucuruzi bwawe bukora kugira ngo bubeho igihe kirekire kandi bufite ubuzima bwiza.

Ibyo bivuzwe, reka dusuzume ubuzima bw'imari muri uru rwego. Ibi bivuga ibice by'imari y'ubucuruzi, bigenwa na:

• Inyungu – ubushobozi bwo kubona inyungu
• Ubushobozi bwo guhindura umutungo amafaranga mu gihe ukomeza agaciro kawo nyakuri – ubwishyu bwihuse
• Ubushobozi bwo kwishyura – ubushobozi bwo kwishyura imyenda n'inshingano z'imari mu gihe kirekire
• Imikorere myiza – ubushobozi bwo gutanga ibicuruzwa/serivisi ku giciro gito kandi gifite akamaro

None se, ni ibihe bipimo by'ubuzima bw'imari y'ubucuruzi? Ukuri ni uko nta buryo bwizewe bwo kumenya ubuzima bw'imari y'ubucuruzi. Icyakora, hari ibimenyetso by'ingenzi byerekana imbaraga cyangwa intege nke. Ibyo ni inyungu n'ubushobozi bwo kwishyura byihuse.

Ubucuruzi bwinshi bwarahombye cyangwa buhagarara, harimo n'ibyo twatekerezaga ko ari ibihangange. Impamvu nyamukuru yateye ubucuruzi guhomba twabonye ni impinduka mu bukungu, aho ibidukikije by'ubukungu bigira ingaruka ku myitwarire yo kugura, bityo bikagira ingaruka ku itangwa n'isabwa. Ubu turimo kubona ingaruka zihuta z'ibidashidikanywaho bya COVID-19 mu bukungu, bitewe n'ingendo zibujijwe n'ingendo zigenzurwa mu rwego rwo guhagarika ikwirakwira rya COVID-19. Nta cyatakaye burundu, kandi tugomba gushaka uburyo bwo guhuza n'ibidukikije by'ubukungu bya none no kuyobora ndetse no mu gihe cy'akavuyo.

Turasaba rero ko musuzuma ubushobozi bwawe bwo kubyaza umusaruro inyungu mu bucuruzi bwawe mu gihe utegura icyitegererezo cyawe gishya. Ibi bizagufasha kumenya uburinganire bw'imbaraga, ubwiza bw'ubucuruzi bwawe n'inyungu ubona ku isoko. Uburyo bwiza bwo kubikora ni ugukoresha uburyo bwa Porter bw'ibintu 5 by'isesengura ry'irushanwa mu kumenya ibi bintu bikurikira:

• Ibyago byo kwinjira mu isoko rishya - uko byoroshye kwinjira ku isoko ryawe no guhungabanya umwanya ubucuruzi bwawe bufite, n'uko hari imbogamizi nyinshi zo kwinjira
• Ibyago byo gusimburwa - uko byoroshye gusimbuza ibicuruzwa/serivisi zawe zisanzwe.
• Ubushobozi bw'abatanga ibikoresho mu masezerano - aho ibikoresho bigenzurwa n'abakinnyi bake ku isoko.
• Ubushobozi bw'abaguzi mu biganiro - aho abaguzi bake bagenzura igice kinini cy'ingano y'isoko.
• Irushanwa hagati y'abacuruzi - ubukana bw'irushanwa mu rwego rw'ubucuruzi.

Ibi bivuzwe, ni iki wakora kugira ngo urinde cyangwa utezimbere ubuzima bw'imari y'ubucuruzi bwawe? Niba hari icyo, wakwirinda gupfa kw'ubucuruzi?

• Kurikirana imigendekere y'amafaranga y'ubucuruzi bwawe - ntukigere ubuza agaciro imbaraga z'amafaranga ahita
• Suzuma umutungo wawe udatanga umusaruro
• Pima imikorere yawe y'imari – Inyungu ku mari shingiro (ROE)
• Shyiraho umuco wo kubazwa inshingano no gukorera mu mucyo mu bikorwa
• Tanga ibicuruzwa na serivisi bishingiye ku mukiriya
• Suzuma urunigi rw'agaciro rwawe, agaciro k'abakiriya mu gihe cyose bakorana nawe, igipimo cy'abataye ubucuruzi, amanota y'abakumenyekanisha (net promoter score) n'urutonde rw'ibicuruzwa biteganyijwe kugurishwa
• Wige ku bo muhanganye
• Gura ubwishingizi bw'ubucuruzi kugira ngo ugabanye igihombo cy'amafaranga igihe habaye ibyago bitandukanye
• Shyiraho Gahunda Ihoraho yo Kunoza - Gutegura, Gukora, Kugenzura, Gukosora – gukomeza kwiga no gusuzuma ibyo mukora kugira ngo ibizaza bibe byiza

None se kuki ari ngombwa gukurikirana ubuzima bw'imari y'ubucuruzi bwawe?

• Ni intambwe ikomeye kandi iburira yo gukumira gupfa kw'ubucuruzi
• Bigufasha gufata ibyemezo bifatika by'igihe gito n'igihe kirekire kugira ngo ubucuruzi butere imbere
• Iyo uzi ubucuruzi bwawe uhereye imbere no hanze, ni bwo ushobora kubushyira ku murongo wo gutsinda
• Bigira uruhare rukomeye mu gutegura gahunda z'iterambere ku gihe
• Gukurikirana ubuzima bw'imari bihindura umuco w'udushya n'imikorere isobanutse hagati y'amakipe.
• Bikuraho amafaranga y'imikoreshereze adakenewe kandi adafite impamvu
• Bifasha gusuzuma ubwiza bw'umutungo
• Bigaragaza neza ibipimo by'ingenzi by'imikorere y'ubucuruzi – Ibi bisobanuro ni ingenzi cyane ku banyamigabane.
• Ni ikimenyetso cy'uko ubucuruzi bwubahiriza neza amategeko yashyizweho mu gihugu

Mu gusoza iyi nyandiko, twifuza kubasigira ibitekerezo byo gutekerezaho. Wahitamo kuba uwa mbere mu bunini cyangwa uwa mbere mu bwiza mu rwego rwawe? Turabasaba kubitekerezaho byimbitse.

Umufasha wawe mu by'amabanki

IMBA

Turi Kumwe Nawe!