{"id":15565,"date":"2020-10-31T12:44:00","date_gmt":"2020-10-31T12:44:00","guid":{"rendered":"https:\/\/www.imbankgroup.com\/ke\/?p=15565"},"modified":"2022-11-29T11:21:10","modified_gmt":"2022-11-29T08:21:10","slug":"importance-of-monitoring-your-businesss-financial-health","status":"publish","type":"post","link":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/","title":{"rendered":"Importance of monitoring your business\u2019s financial health."},"content":{"rendered":"\n<p>According to the 1,000 Day Survival Guide For Startups \u2013 Courtesy of Sanjay Mehta, If a startup is able to survive for 1000 days, then it is built to last. Now that your business has survived beyond the 1000 grey days, what next? For most of us, the epitome of the current pandemic has definitely changed the game for business models. Getting the right set of customers, investors, and other fundamental stakeholders that keep the business income flowing has not come without challenges. If this was the year you decided to set up a business because you heard your peers mention the famous Kenyan quote,&nbsp;<em>Biashara ina pesa<\/em>, then think again. Don\u2019t get us wrong, we aren\u2019t asking you to retract but rather assess your business model for long-term survival and health.<\/p>\n\n\n\n<p>That said, let us look at financial health in this context. This refers to the dimensions of the monetary affair of a business - determined by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Profitability - the ability to yield profits<\/li><li>Liquidity \u2013 the ability to convert assets into cash while retaining their intrinsic value<\/li><li>Solvency \u2013 ability to finance debts and financial obligations in the long term<\/li><li>Operating efficiency \u2013 ability to deliver products\/services cost-effectively<\/li><\/ul>\n\n\n\n<p>So, what are the measures of business financial health? The fact remains, there is no sure way to determine a business\u2019s financial health. However, there are significant indicators of strength or vulnerability. These are profitability and liquidity.<\/p>\n\n\n\n<p>So many businesses have failed or stagnated, including those, we previously considered to be giants. One of the main causes of business failure that we have witnessed is a change in economies, whereby the economic environment influences purchasing habits, therefore, affecting supply and demand. We are currently witnessing the dynamic effects of COVID-19 uncertainties in the economic system owing to imposed lockdowns and curfew in a bid to control the spread of COVID-19. All is not lost and we have to find ways to adapt to the current economic environment and lead even at the edge of chaos.<\/p>\n\n\n\n<p>We would, therefore, encourage you to assess the competitive ability to generate profits for your business as you strategize your new model. This will help you identify the balance of power, attractiveness, and profitability of your business in the market place. A great way to do so is using Porter\u2019s 5 forces of competitive analysis to determine the following forces:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Threats of new entry - how easy it is to enter your market and threaten the current position of your business, as well as a number of barriers to entry<\/li><li>The threat of substitution - how easy it is to replace your current products\/services.<\/li><li>Bargaining power of suppliers - where supplies are controlled by a few players in the market place<\/li><li>Bargaining power of buyers- where few buyers control a large percentage of the volume market<\/li><li>Competitive rivalries - the intensity of competition in the industry<\/li><\/ul>\n\n\n\n<p>This said, what can you do to&nbsp;<strong>safeguard or improve the financial health<\/strong>&nbsp;of your business?&nbsp;<strong>If anything, prevent business failure?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Monitor the cash flow of your business - never underestimate the power of cashflow<\/li><li>Review your non-performing assets<\/li><li>Measure your financial performance \u2013 Return on Equity (ROE)<\/li><li>Instill the culture of accountability\/transparency in undertakings<\/li><li>Provide customer-centric products and services<\/li><li>Take stock of your value chains, lifetime value of customers, churn rates, net promoter score, and sales pipelines<\/li><li>Learn from your competition<\/li><li>Get business insurance to minimize financial losses in the event of diverse risks<\/li><li>Create a Continuous Improvement Plan - Plan, Do, Check, Act \u2013 continuously study and learn from current efforts to improve future outcomes<\/li><\/ul>\n\n\n\n<p>&nbsp;Why, therefore, is it important to monitor your business\u2019s financial health?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>It is a crucial and cautionary step to prevent business failure<\/li><li>It helps you make informed short- and long-term decisions to drive the business forward<\/li><li>When you know your business inside and out, only then can you position it for success<\/li><li>It plays a vital role when making timely growth plans<\/li><li>Tracking Financial health transforms a culture of innovation and transparency amongst teams.<\/li><li>It eliminates unwanted and unjustified overhead costs<\/li><li>It helps to evaluate asset quality<\/li><li>It clearly reveals vital indicators of the performance of the business \u2013 These details are very important for shareholders.<\/li><li>It is an indication of good business compliance with the set laws in the nation<\/li><\/ul>\n\n\n\n<p>As we end this blog, we would like to leave you with some food for thought. Would you rather be the biggest or the best in your industry? We task you to marinate on that.<\/p>\n\n\n\n<p>Your bank buddy<\/p>\n\n\n\n<p>IMBA<\/p>\n\n\n\n<p>We Are On Your Side!<\/p>\n","protected":false},"excerpt":{"rendered":"According to the 1,000 Day Survival Guide For Startups \u2013 Courtesy of Sanjay Mehta, If a startup is able to survive for 1000 days, then it is built to last. Now that your business has survived beyond the 1000 grey days, what next? For most of us, the epitome of the current pandemic has definitely [&hellip;]","protected":false},"author":3,"featured_media":21113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya<\/title>\n<meta name=\"description\" content=\"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya\" \/>\n<meta property=\"og:description\" content=\"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\" \/>\n<meta property=\"og:site_name\" content=\"I&amp;M Bank Kenya\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-31T12:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-29T08:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp\" \/>\n\t<meta property=\"og:image:width\" content=\"858\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"kapil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kapil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\"},\"author\":{\"name\":\"kapil\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/68436810ae9db400db4a37308ab95c6f\"},\"headline\":\"Importance of monitoring your business\u2019s financial health.\",\"datePublished\":\"2020-10-31T12:44:00+00:00\",\"dateModified\":\"2022-11-29T08:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\"},\"wordCount\":773,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\",\"url\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\",\"name\":\"Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya\",\"isPartOf\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp\",\"datePublished\":\"2020-10-31T12:44:00+00:00\",\"dateModified\":\"2022-11-29T08:21:10+00:00\",\"description\":\"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage\",\"url\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp\",\"contentUrl\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp\",\"width\":858,\"height\":329,\"caption\":\"Importance of monitoring your business\u2019s financial health.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.imbankgroup.com\/ke\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Importance of monitoring your business\u2019s financial health.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#website\",\"url\":\"https:\/\/www.imbankgroup.com\/ke\/\",\"name\":\"I&amp;M Bank Kenya\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.imbankgroup.com\/ke\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#organization\",\"name\":\"I&amp;M Bank Kenya\",\"url\":\"https:\/\/www.imbankgroup.com\/ke\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2025\/01\/im-logo.png\",\"contentUrl\":\"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2025\/01\/im-logo.png\",\"width\":235,\"height\":59,\"caption\":\"I&amp;M Bank Kenya\"},\"image\":{\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/68436810ae9db400db4a37308ab95c6f\",\"name\":\"kapil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92d637b3f1852bb4bd329f00dc764bd2b07ed9ddb273faf5cca4b17d5b975eeb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92d637b3f1852bb4bd329f00dc764bd2b07ed9ddb273faf5cca4b17d5b975eeb?s=96&d=mm&r=g\",\"caption\":\"kapil\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya","description":"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/","og_locale":"en_US","og_type":"article","og_title":"Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya","og_description":"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.","og_url":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/","og_site_name":"I&amp;M Bank Kenya","article_published_time":"2020-10-31T12:44:00+00:00","article_modified_time":"2022-11-29T08:21:10+00:00","og_image":[{"width":858,"height":329,"url":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp","type":"image\/webp"}],"author":"kapil","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kapil","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#article","isPartOf":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/"},"author":{"name":"kapil","@id":"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/68436810ae9db400db4a37308ab95c6f"},"headline":"Importance of monitoring your business\u2019s financial health.","datePublished":"2020-10-31T12:44:00+00:00","dateModified":"2022-11-29T08:21:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/"},"wordCount":773,"commentCount":0,"publisher":{"@id":"https:\/\/www.imbankgroup.com\/ke\/#organization"},"image":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/","url":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/","name":"Importance of monitoring your business\u2019s financial health. - I&amp;M Bank Kenya","isPartOf":{"@id":"https:\/\/www.imbankgroup.com\/ke\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage"},"image":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp","datePublished":"2020-10-31T12:44:00+00:00","dateModified":"2022-11-29T08:21:10+00:00","description":"It is a crucial and cautionary step to prevent business failure \u00b7 It helps you make informed short- and long-term decisions.","breadcrumb":{"@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#primaryimage","url":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp","contentUrl":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2020\/10\/Importance-of-monitoring-your-businesss-financial-health..webp","width":858,"height":329,"caption":"Importance of monitoring your business\u2019s financial health."},{"@type":"BreadcrumbList","@id":"https:\/\/www.imbankgroup.com\/ke\/importance-of-monitoring-your-businesss-financial-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.imbankgroup.com\/ke\/"},{"@type":"ListItem","position":2,"name":"Importance of monitoring your business\u2019s financial health."}]},{"@type":"WebSite","@id":"https:\/\/www.imbankgroup.com\/ke\/#website","url":"https:\/\/www.imbankgroup.com\/ke\/","name":"I&amp;M Bank Kenya","description":"","publisher":{"@id":"https:\/\/www.imbankgroup.com\/ke\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imbankgroup.com\/ke\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.imbankgroup.com\/ke\/#organization","name":"I&amp;M Bank Kenya","url":"https:\/\/www.imbankgroup.com\/ke\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/logo\/image\/","url":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2025\/01\/im-logo.png","contentUrl":"https:\/\/www.imbankgroup.com\/ke\/wp-content\/uploads\/sites\/2\/2025\/01\/im-logo.png","width":235,"height":59,"caption":"I&amp;M Bank Kenya"},"image":{"@id":"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/68436810ae9db400db4a37308ab95c6f","name":"kapil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imbankgroup.com\/ke\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92d637b3f1852bb4bd329f00dc764bd2b07ed9ddb273faf5cca4b17d5b975eeb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92d637b3f1852bb4bd329f00dc764bd2b07ed9ddb273faf5cca4b17d5b975eeb?s=96&d=mm&r=g","caption":"kapil"}}]}},"_links":{"self":[{"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/posts\/15565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/comments?post=15565"}],"version-history":[{"count":1,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/posts\/15565\/revisions"}],"predecessor-version":[{"id":19091,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/posts\/15565\/revisions\/19091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/media\/21113"}],"wp:attachment":[{"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/media?parent=15565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/categories?post=15565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imbankgroup.com\/ke\/wp-json\/wp\/v2\/tags?post=15565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}